Frasier · Persuasion Data

We asked the data from 52 focus groups what was important to voters, beyond “affordability”

We've got the data from 52 Engagious focus groups across 10 states, with more landing every week. Every conversation is real — today's politics, today's society, people talking the way people actually talk, not the way a survey asks them to.

We used AI to listen to all of it at scale — not limited by what one moderator can hear, remember, and write down. Every read below is grounded in the transcripts themselves; nothing here is invented.

Then we did something more interesting than a sentiment score. We ran persuasion analysis and asked the data one question: beyond affordability, what else should a candidate focus on?

52 sessions 10 states 963 minutes of conversation 8 domains scored 4 real audience profiles

Pick a way in

Every number traces back to the report — nothing here is a summary of a summary.

04Browse the report →

Four rooms, not one

Every domain (or general topic) in the report maps to one of four real, poll-tested audience profiles — the data sorted itself into these, we didn't assume them going in.

Core MAGA

Locked in, identity-committed, distrustful of the other side. Not conflicted — just certain. This isn't who you try to move.

Diverse Disaffected

Mad at everyone — both parties, low trust across the board. Not loyal to a side, which is exactly what makes them reachable.

Tuned Out Persuadable

Not ideological — just stressed and checked out. Reachable with one concrete, near-term fix. No lecture, no labels.

Anti-Woke Traditionalist

Pro-work, allergic to moral lectures and activist language. Reachable through fairness and respect for work.

Eight rooms, scored separately

A candidate can be locked out on one issue and wide open on another — blending everything into one average would hide that. Each domain below stands on its own.

OFF-LIMITSEconomy / cost of living11 sessionsLoudest, angriest room in the corpus — and locked, not conflicted.
OFF-LIMITSLaw / free speech2 sessionsSame profile as Economy, on thinner data.
LOW RETURNForeign policy / war16 sessionsBiggest domain by volume — mad at everyone, not a fringe read.
LOW RETURNPartisan identity10 sessionsFrustrated with both parties, attached to neither.
LOW RETURNImmigration4 sessionsSame “mad at everyone” profile as Partisan identity.
CONDITIONALTrump / administration3 sessionsHighest-scoring domain in the corpus — low attention, not high certainty.
CONDITIONALHealth1 sessionThin so far — a hint, not yet a finding.
CONDITIONALElections / process5 sessionsCalmest room in the corpus — checked out, not entrenched. The best opening on the page.

Real lines, not a mood score

This is the payoff: a starter line matched to a specific room, ready to test tomorrow — not a sentiment number you still have to translate into words.

“Both parties talk — but prices still climb. That's not an accident.” Fairness / broken rules · Diverse Disaffected, Anti-Woke Traditionalist
Do
  • Start with bills/rent
  • Name corporate price-gouging
  • Offer a near-term fix
Don't
  • Lead with labels
  • Shame voting history
  • Assume policy fluency

Values found in the data

Honestyviolated · 22 sessions
Securitycontested · 21 sessions
Trustcontested · 17 sessions
Fairnesscontested · 13 sessions
Corruptionviolated · 7 sessions

Every frame, every risk, every quote is in the full report — all eight domains, scored and sourced, pulled live from BigQuery.

Browse the report →