Strategic Communications Report for Michigan Candidate

Every number here — readiness, sentiment, emotion, session counts — is pulled directly from live analysis of the real transcripts in view, never generated. "Domain" below means one topic (the economy, immigration, foreign policy, and so on) scored on its own, not blended into one average — a candidate can be off-limits on one issue and wide open on another, and a single number would hide that. The narrative (the direct answer, the read on each domain, recommended frames) is a grounded AI read of that real data, constrained to only what's actually there.

The question

Strategic communications report for Michigan candidate

The direct answer

This report outlines strategic communication opportunities and risks for a Michigan candidate based on recent engagement data. The 'Foreign policy / war' domain, while having a high readiness score, is classified as thin and exhibits a negative average sentiment of -0.519 with low emotional openness (0.308), suggesting a need for caution. The 'Immigration' domain is very thin with a negative sentiment of -0.353 and low emotional openness of 0.264, indicating limited persuasive potential. The 'Elections / process' domain is also very thin, showing a positive sentiment of 0.349 but low emotional openness of 0.227, suggesting a need for careful framing. Key villains like 'dictator' (anger: 0.529) and 'Iraq' (fear: 0.551) evoke strong negative emotions, while values like 'fairness' (disgust: 0.452) are frequently violated. Conversely, 'community' (joy: 0.596) and 'freedom' (joy: 0.208) are positive appeals. Engagement should focus on concrete issues and avoid abstract moralizing or triggering cultural identity conflicts, particularly given the prevalence of the 'Core MAGA' and 'Anti-Woke Traditionalists' clusters.

Supporting analysis

Per-scope read

MI

The Michigan data comprises 4 sessions totaling 63 minutes. This provides a solid foundation for understanding engagement within this scope.

Domain by domain

Foreign policy / war

This domain has a readiness of 8/100 and confidence is high, with 2 sessions. The average sentiment is -0.519 and average emotional openness is 0.308. It maps to the 'Core MAGA' WFP cluster, whose strategy is to 'Do not engage. Non-persuadable.' This cluster is characterized by high identity commitment and distrust of left organizations, reacting to outgroup cues. Recommended actions include staying concrete and respectful, discussing corruption and costs, asking questions, and avoiding preaching or prioritizing harm reduction asks. A real starter line is: 'Nobody likes being played by politicians and corporations.'

Immigration

This domain has a readiness of 15/100 and confidence is high, with 1 session. The average sentiment is -0.353 and average emotional openness is 0.264. It maps to the 'Anti-Woke Traditionalists' WFP cluster, whose strategy is to 'Persuade to support our candidates by activating shared frames.' This cluster exhibits culture conflict salience, anti-elite sentiment, and a pro-work stance, being wary of moral lectures. Recommended actions include starting with respect for work, naming greedy corporations and corrupt politicians, discussing fairness and rules, and keeping identity language minimal at entry. A real starter line is: 'If you work hard, you should be able to afford a decent life.'

Elections / process

This domain has a readiness of 20/100 and confidence is low, with 1 session. The average sentiment is 0.349 and average emotional openness is 0.227. It maps to the 'Tuned Out Persuadable' WFP cluster, whose strategy is to 'Persuade using shared frames and mobilize.' This cluster shows low attention to politics, high cost stress, and low institutional trust, reacting to concrete help. Recommended actions include starting with discussions of bills and rent, using short causal stories, naming corporate price-gouging, and offering a near-term fix with a next step. A real starter line is: 'Feels like groceries and rent jump every month, right?'

Recommended frames

• Frame 'fairness' and 'rules' in relation to economic hardship, e.g., 'If you work hard, the rules should be fair.'
• Highlight concrete costs and corruption, e.g., 'Too many politicians take corporate money and forget regular people.'
• Address immediate financial concerns directly, e.g., 'Feels like groceries and rent jump every month, right?'
• Focus on tangible benefits and near-term fixes for economic stress, e.g., 'It shouldn't take two jobs to stay afloat.'
• Appeal to 'community' and 'freedom' through shared experiences and tangible improvements.

Risks

• Premature moral sorting by leading with identity-first frames in the 'Immigration' domain.
• Abstraction without agents when discussing systemic issues.
• Shame-based scolding, particularly when discussing voting history or political engagement.
• Over-sanitizing by avoiding concrete examples of economic hardship.
• Escalation first by engaging directly on contentious 'Foreign policy / war' topics with the 'Core MAGA' cluster.
• Policy dump by overwhelming the 'Tuned Out Persuadable' with abstract system-talk.
• Culture-war baiting by triggering cultural identity conflict in the 'Foreign policy / war' domain.
• No next step by failing to offer concrete actions or solutions after raising issues.

Data appendix

MI — 4 session(s), 63 min

Villains: George Bush (viewed negatively, sadness 0.259); dictator (viewed negatively, anger 0.529); Canada (viewed negatively, sadness 0.305); National Guard (viewed negatively, sadness 0.401); Mills (viewed negatively, joy 0.467); Trump (viewed negatively, disgust 0.216); Iraq (viewed negatively, fear 0.551); Israel (viewed negatively, joy 0.262); Iran (viewed negatively, fear 0.201); Barack Obama (viewed negatively, sadness 0.138)

Values: honesty (violated, sadness 0.276); fairness (violated, disgust 0.452); community (appealed to, joy 0.596); freedom (appealed to, joy 0.208)